CertifID’s Tyler Adams on deepfakes, fraud and protecting homebuyers
Summary
Cybercriminals are using AI to create deepfakes and target real estate transactions, including wire fraud. Hosts should be aware of this evolving threat, particularly concerning payment instructions, and implement consistent verification procedures to protect themselves.
Key Insights
- •In 2025, fraudsters are getting much better at timing, context, and realism when committing fraud, often using AI-generated voice impersonations.
- •The smallest amounts of money lost to fraud are often the most painful because they are less likely to be recovered.
Action Items
- ✓Confirm wiring instructions using trusted contact information established early in the transaction, not what appears in an email at the end.Effort: lowImpact: medium
- ✓Use fraud prevention tools and layered verification, including identity verification, device signaling, pattern tracking, and human awareness when something feels off.Effort: mediumImpact: high
Watch Out For
- ⚠Failing to have clear, written response plans for security incidents and failing to practice those plans can lead to costly confusion and delays.
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