How to Think Like a Brand Manager Instead of a Property Owner
Summary
This article discusses how STR hosts can improve their brand by thinking like brand managers, focusing on a specific guest avatar and providing a stress-free experience. It also provides insights on revenue management, emphasizing the importance of scheduled routines and identifying revenue signals, as well as the strategic focus needed for CEOs as their business scales.
Key Insights
- •CEOs often waste 30 to 50 percent of their time on low-value activities.
- •Being your own guest avatar is the #1 way to understand the needs of your guests.
- •Reviewing every booking reveals pricing and demand signals.
- •Small daily price changes can increase exposure on OTAs.
Action Items
- ✓Identify your guest avatar to understand their needs.Effort: lowImpact: medium
- ✓Schedule time for revenue management to identify pricing and demand signals.Effort: mediumImpact: high
- ✓Rethink priorities and identify the true bottlenecks that require CEO-level attention.Effort: mediumImpact: high
Tools & Resources
- →Free Workshop: FREE Workshop: Learn the 3-Part Process to Scale Your Airbnb Business to $1M+
- →Freewyld Foundry: Learn more about Freewyld Foundry
- →Free Revenue Review: Get a Free Revenue Review → https://www.freewyldfoundry.com/report
Related News
Saudi Arabia–Qatar High-Speed Rail Aims to Boost Tourism and Cut Emissions
A new high-speed rail line connecting Riyadh and Doha is planned, with potential for boosting tourism and shifting travel patterns. This could create new opportunities for short-term rental hosts in both cities by increasing the influx of tourists. Consider monitoring the progress of the project and researching market trends in the impacted areas.
First Round of Speakers Announced for Skift Travel Megatrends NYC 2026
Skift Travel Megatrends NYC is holding a conference in January 2026. The conference will cover topics such as AI acceleration, platform challenges, and the reinvention of cities for tourism. Hosts can gain insights into future travel trends and prepare their businesses for 2026.
Sorry, Wall Street: Why Prism Picked India for its IPO
Prism, the parent company of Oyo, is planning a large IPO in India, highlighting the country's growing entrepreneurial ambition. This decision could signal a shift in investment and a strong belief in the potential of the Indian market, which may indirectly influence strategies of global STR companies.
Google Tests Ad Formats That Push Attractions Bookings: Scoop
Google is testing new ad formats that directly integrate booking modules for attractions like Disneyland and Universal Orlando. This could lead to increased visibility and potential bookings for experiences platforms, impacting how guests find things to do near your rentals.