Vrbo Q3 2025: More Demand Through Expedia, More Bookings Through Deals
Summary
Vrbo is increasingly integrated into Expedia's core shopping experience, leading to double-digit growth in vacation rental bookings due to the implementation of promotions and loyalty programs. Hosts should focus on optimizing their listings to align with Expedia's value-based merchandising and personalized ranking systems, ensuring their properties are easy to compare and operationally consistent.
Key Insights
- •Expedia introduced member deals for Vrbo, giving members access to better rates, thus leveraging loyalty as a pricing mechanism.
- •Expedia launched new design flows in lodging search and post-booking paths, leading to double-digit growth in vacation rentals, alongside record attach rates.
- •Attach behavior is hitting records, reinforcing Expedia’s bundled-trip direction.
- •20% of Vrbo bookings in Q3 were on a promotion suite rolled out in Spring of the same year, indicating the growing importance of promotional tools.
Action Items
- ✓Review your Vrbo listing and ensure it includes structured content, clean attributes, reliable policies, strong guest feedback, and a low cancellation rate.Effort: lowImpact: medium
- ✓Consider implementing Vrbo's promotion tools such as early booking and last-minute discounts.Effort: mediumImpact: medium
Tools & Resources
- →RSU: Earlier RSU coverage already tracked Vrbo’s shift toward a more structured promotion toolkit.
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