Insight
AI is poised to significantly impact creator targeting and commerce in the travel industry.

The Skift Creator Summit 2026 focuses on the growing creator-led demand in travel. The event brings together operators across the booking path, from brands to platforms and creators, to discuss proving impact and the future of travel commerce influenced by AI. Sessions highlight the need for cross-functional ownership of the creator-led demand journey.
AI is poised to significantly impact creator targeting and commerce in the travel industry.