EP201: This Week in the World of Airbnb
Summary
This article discusses the importance of optimizing Airbnb listings for search rankings, especially during events like the Super Bowl, and explores the potential of the CryptoCribs platform. It also covers the implications of new regulations in Asbury Park, NJ, and the Airbnb IPO. Hosts should list early for events, understand SEO factors, and stay informed on local regulations.
Key Insights
- •During the Super Bowl in Houston, occupancy went down from 55% to 25-30%.
- •Guests expect to pay a lot for lodging during special events, with price increases of 50—100%.
Action Items
- ✓Consider listing on multiple platforms, including local sites.Effort: lowImpact: medium
- ✓List early to rack up as many reviews as possible for events like the Super Bowl.Effort: lowImpact: medium
Tools & Resources
- →Beyond Pricing: Beyond Pricing blog post explains massive increase in supply for special events.
Common Mistakes
- ⚠The city of Asbury Park is voting to prohibit short-term rentals unless the owner is present. Hosts must be aware of local regulations.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM