How to Market to the Work-From-Home Traveler
Summary
This article discusses how to market short-term rentals to the work-from-home traveler, a growing segment. Hosts can attract this demographic by offering strong internet, a dedicated workspace, and extended stay discounts. Consider adding screenshots of internet speed tests to your listing and advertising parking.
Key Insights
- •Short-term rental guests are increasingly looking for a "home instead of home" that they can drive to, escape the city, and enjoy nature. Many plan to stay for an extended period and work from the property.
- •A strong internet connection (25 Mbps minimum) is essential for work-from-home travelers.
Action Items
- ✓Offer discounts for extended stays.Effort: lowImpact: medium
- ✓Add a screenshot of your internet speed test to your listing photos.Effort: lowImpact: medium
- ✓Advertise available parking spaces or explain where guests can park.Effort: lowImpact: medium
Tools & Resources
- →Vacasa Vacation Rentals: Resources: Vacasa Vacation Rentals, The Hideaway on Airbnb
- →Airbnb Mastery Summit: Eric Moeller is the founder and host of the Airbnb Mastery Summit.
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