How to Go from Host to Hospitality Brand
Summary
This article discusses how short-term rental hosts can evolve into hospitality brands. It covers essential branding elements like visuals, language, and product, and the importance of a clear vision. Hosts should consider developing a brand identity to differentiate their business and improve guest experience.
Key Insights
- •The article suggests that a hospitality brand is more than just a logo and name, it's born from the vision of what you want to create for your guest experience.
- •Branding informs every decision you make for your short-term rentals, down to the soap and toilet paper you choose.
Action Items
- ✓Start building a brand by creating a host vision map and a vibe book.Effort: mediumImpact: medium
Tools & Resources
- →Freewyld: The article mentions resources such as Freewyld on Pinterest, and the book "This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin.
- →STR Legends Mastermind: The article references the "STR Legends Mastermind".
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