The Short-Term Rental Hosts Spending Big to Trick Out Their Vacation Properties - The Wall Street Journal
Summary
This Wall Street Journal article discusses how short-term rental hosts are investing heavily in upgrading their properties. Hosts should consider what amenities and design trends are attracting guests in their market to stay competitive.
Key Insights
- •The article highlights hosts are investing heavily to 'trick out' their vacation properties.
Action Items
- ✓Consider researching design trends and amenities that are popular in your specific market to improve guest experience.Effort: mediumImpact: medium
Related News
123
This article introduces GuestView Guide, a digital concierge for vacation rentals created by the GIS Group of Sharp NEC Display Solutions of America. This tool aims to enhance the guest experience and potentially increase revenue. Consider using digital concierge services to improve your guest experience.

The Next Chapter of Flexible Work Looks More Like Hospitality Than Real Estate
This article discusses a shift in the flexible workspace market, emphasizing hospitality over real estate. For STR hosts, this suggests the importance of providing exceptional guest experiences, such as personalized touches, to foster positive word-of-mouth and repeat bookings.

Why Travel’s Biggest Brands Are Becoming Dangerously Boring
This article discusses the trend of travel brands becoming less distinctive and more generic. While not directly about STRs, it highlights the importance of creating a unique brand identity and guest experience to stand out in a competitive market.
Why Listing Quality Breaks at Scale And How to Stop It from Draining Revenue
A recent study of Airbnb listings reveals that poor listing quality significantly impacts visibility, guest trust, and ultimately, revenue, even in professionally managed portfolios. Hosts should prioritize clear and consistent listing content across photos, descriptions, and amenities to improve their ranking and booking conversion. Consider the Listing Optimizer tool for identifying content gaps.