How I Took a Dead Airbnb and Turned it into $25K in 90 Days

BiggerPockets Blog
Published: September 15, 2025
Pricing & Profitability

Summary

This article details how a struggling Airbnb listing was transformed from one booking in five months to $25,000 in revenue in 90 days. Hosts should pay close attention to the impact of dynamic pricing, updated photography, and flexible house rules on their bookings. Consider implementing these strategies to boost your own STR performance.

Key Insights

  • The owner's previous listing had one booking in five months.
  • The July 4th weekend achieved the best nightly rate.
  • The property increased revenue from $1,000 annually to $25,000 in 90 days.

Action Items

  • Review your house rules and consider allowing pets with a fee and damage protection.
    Effort: low
    Impact: medium
  • Consider hiring a professional photographer to improve listing photos.
    Effort: medium
    Impact: medium
  • Implement dynamic pricing to adjust rates based on demand, using tools like PriceLabs.
    Effort: medium
    Impact: high

Tools & Resources

  • PriceLabs: The article mentions using PriceLabs for dynamic pricing.(pricelabs.co)

Common Mistakes

  • The article highlights the mistake of using static pricing and inflexible house rules, which can lead to missed bookings.

Related Videos

More from Pricing & Profitability

News | Why short-term rental penetration varies widely across major hotel markets - CoStar

This article discusses the varying levels of short-term rental penetration across major hotel markets, potentially indicating shifts in demand and opportunities for hosts. The analysis from CoStar aims to explain why some locations see more STR activity than others. Understanding these market dynamics is crucial for hosts looking to optimize their strategies.

about 19 hours ago75
News article thumbnail
Booking CEO Glenn Fogel Took Pay Cut in 2025 After 2 Big Years

Booking.com's CEO, Glenn Fogel, experienced a 21% decrease in total compensation in 2025, totaling $35.4 million, following two successful years. The reduction stems from lower stock awards, not performance issues, as Booking Holdings significantly exceeded targets. Hosts can watch industry leadership pay for trends.

about 23 hours ago75
The Short Term Shop Surpasses $3.5 Billion in Short Term Rental Transactions, Cementing Its Position as America's Largest Vacation Rental Real Estate Brokerage - Yahoo Finance Singapore

The Short Term Shop has surpassed $3.5 billion in short-term rental transactions, solidifying its position as the largest vacation rental real estate brokerage in America. This achievement highlights the continued growth and financial success within the STR market. This signifies the potential for investors and hosts looking to expand or enter the industry.

1 day agoUnited States75

Curated by Learn STR by GoStudioM