How to Collaborate with Local Artists & Creatives
Summary
This article discusses how STR hosts can collaborate with local artists and creatives to utilize their spaces, especially during slow seasons or between guest bookings. It explores a partnership model called CollabOften that allows hosts to offer free use of their units to photographers, podcasters, and filmmakers in exchange for brand ambassadorship and marketing benefits. Consider exploring collaborations with local creatives to increase your property's exposure and generate brand recognition.
Key Insights
- •Local creatives can become brand ambassadors and provide marketing benefits for the host.
- •STR hosts can collaborate with local creatives to utilize their spaces during slow seasons or between guests.
Action Items
- ✓Consider collaborating with local creatives such as photographers, podcasters, and filmmakers to utilize your space and potentially gain free advertising and brand ambassadorship.Effort: lowImpact: medium
Tools & Resources
- →HostOften: Sid Kosatsky's HostOften website, including a specific page for CollabOften.(hostoften.com)
Common Mistakes
- ⚠Failing to establish clear rules and expectations with creatives who use the space can lead to potential issues.
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