Not-So-Hot Vacation Rental Markets for 2025
Summary
This article highlights vacation rental markets predicted to struggle in 2025, including Memphis, Big Bear Lake, and others, due to oversaturation, regulations, and changing tourism. Hosts in these markets should optimize pricing, highlight unique features, and focus on guest experience to stay competitive.
Key Insights
- •Memphis' occupancy is 38.20%, Big Bear Lake at 32.40%, Flathead National Forest at 30.70%, Eastern Oregon at 31.60%, Atlantic City at 34.60%, Lake of the Ozarks at 35.10%, Jasper at 36.30%, and Sun Valley at 37.00%.
- •Declining occupancy in these markets is attributed to factors like high supply levels, stringent STR regulations, and limited demand.
Action Items
- ✓Optimize your pricing using dynamic pricing tools to stay competitive in declining markets.Effort: lowImpact: medium
- ✓Upgrade your listing by using professional photos and compelling descriptions to attract guests.Effort: mediumImpact: medium
- ✓Consider appealing to new audiences, such as remote workers and eco-conscious travelers, to increase bookings.Effort: mediumImpact: medium
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