Revenue Management Strategies for Airbnb Hosts (Ep 588)

over 2 years agoScore: 78
Pricing & Profitability
Revenue Management
Pricing Strategy
Listing Description
Photography
OTA Strategy

Summary

This podcast episode discusses revenue management strategies for short-term rentals, emphasizing the importance of a multi-faceted approach. It highlights that hosts should consider factors beyond just pricing, such as marketing, distribution channels, and the overall guest experience, to improve occupancy and profitability.

Key Insights

  • Revenue management should encompass selling the right product to the right customer at the right time and on the right channel.
  • The first thing that influences a guest's decision is often the image, the dates they are looking for, and location. Price is further down in the consideration funnel.

Action Items

  • Review your listing's photos to ensure they highlight the most valuable aspects of your property, such as the natural environment, not just the interior.
    Effort: low
    Impact: medium
  • Ensure your listings are live and bookable, and confirm the availability of dates.
    Effort: low
    Impact: medium

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