News

This article from Get Paid For Your Pad discusses how to drive more direct bookings using creators and micro-influencers through a community called Content Army. The article provides insights on how to build and maintain creator partnerships, organize retreats, measure impact on bookings, and common mistakes to avoid. Hosts can learn how to leverage influencer marketing to increase direct bookings and build their brand.

Brian Chesky's mission to transform Airbnb into an 'everything' platform could signal shifts in the STR landscape, potentially impacting operations and marketing strategies. This vision might include new tools or integrations for hosts. Keeping abreast of Airbnb’s evolving services is crucial for maintaining a competitive edge.

Airbnb's Autumn travel trends report for Irish guests is released, offering insights into guest preferences during the fall season. This report may include information about demand, popular destinations, and potential opportunities for hosts in Ireland. Details regarding guest behaviors and accommodation choices may be present.

BabyQuip, a Santa Fe company specializing in baby gear rentals, is partnering with VRBO to offer their services directly to vacation rental guests. This collaboration provides travelers with convenient access to essential baby equipment, potentially boosting guest satisfaction and simplifying family travel. It also opens up new revenue streams for BabyQuip by leveraging VRBO's extensive reach.

This article discusses an influencer campaign that generated $12,000 in direct bookings with a $900 investment. It highlights how hosts can identify effective local influencers, the benefits of single-property landing pages, and the importance of contracts and content rights. Hosts should consider implementing a similar strategy to reduce reliance on OTAs and increase direct bookings.

This article discusses Airbnb's potential expansion into the hotel industry and the resulting competition with online travel agencies (OTAs). It suggests that Airbnb is strategically positioned for growth in the hotel sector, which could significantly impact the STR landscape. The shift may influence how hosts compete and potentially shift business models.

UnderTheDoormat Group, an STR company, has raised $7 million. While not directly impacting hosts, this news indicates continued investment in the STR market. This could lead to new tools or strategies that might impact your business.

This article reports a surge in direct bookings for Aspen Vacation Rentals. This trend suggests a potential shift in guest booking behavior and could impact your marketing strategy. Hosts should consider evaluating their direct booking strategy and website performance.

This article from Black Girl Nerds suggests a boycott of Airbnb. The article explores the reasons behind this potential traveler action, potentially highlighting areas where Airbnb is falling short in guest experience. Understanding the sentiment around platform choices can help hosts adapt.

Tickets are now on sale for the College Football Playoff Semifinal at the Vrbo Fiesta Bowl on January 8th. This event, hosted by the Fiesta Sports Foundation, could attract out-of-town visitors, offering potential revenue opportunities for hosts with nearby properties. Hosts should consider how they can capitalize on the influx of guests.

Airbnb has launched a 'Reserve Now, Pay Later' option, allowing guests to book and pay for their stays in installments. This could potentially increase bookings and occupancy for hosts, so it's something to monitor.

This Fortune article highlights a surprising statement from Airbnb CEO Brian Chesky, suggesting a shift towards hotels as the future. The article implicitly raises questions about Airbnb's future strategy. This announcement could signal a change in the competitive landscape of the travel industry.

This article discusses a vacation rental company's success in disrupting the industry. While specific details are scarce, the focus on building a "powerhouse" suggests insights into scaling and market trends that hosts should be aware of.

This article discusses popular travel destinations, specifically highlighting places that are trending. Hosts should stay informed about changing traveler preferences to optimize their listings for demand. Consider researching current travel trends and adjusting your listing description, amenities, and pricing strategy accordingly.

Airbnb highlights rentals near the filming locations of Netflix's 'Wednesday' series in Ireland, offering a unique opportunity for themed stays. This presents a niche marketing angle for hosts to attract fans seeking immersive experiences. Capitalizing on pop culture trends like this can boost bookings and create memorable guest experiences.

This article is a poll asking people to vote for their most anticipated event on Maryland's Lower Shore. While not directly about STRs, understanding local events can help hosts optimize pricing and marketing.

This article discusses strategies for maximizing your presence and networking at Short-Term Rental conferences, emphasizing the value of networking and strategic planning. It highlights the importance of asking engaging questions and using conferences to position yourself as a connector. Hosts should consider attending relevant conferences and utilizing networking opportunities to expand their knowledge and network.

Big Bear Lake has been named America's sunniest lakeside destination. This could be relevant for hosts in the area looking to market their properties or understand local tourism trends. No direct action needed, but hosts should consider this in their marketing if applicable.

A Casago franchisee is expanding in Big Bear, California, by acquiring properties formerly managed by Vacasa. This means more competition in the Big Bear market. Hosts in Big Bear should evaluate their pricing and marketing strategies to remain competitive.

VRBO's new ad campaign is highlighting last-minute deals, which could be a boon for hosts. This marketing shift may drive increased bookings for properties offering discounts near the booking date. Savvy hosts can leverage this by optimizing pricing strategies to capture last-minute demand and increase occupancy.