Airbnb Charging 15% to HOSTS?!

3.3K viewsabout 5 years ago11m 17sScore: 75

James Svetec

Pricing & Profitability
intermediate
Pricing Strategy
Airbnb
Revenue Management
OTA Strategy

Summary

James Svetec discusses Airbnb's new 15% service fee, explaining which hosts are impacted and why it can actually be a net positive due to increased perceived value by guests and the way Airbnb displays nightly rates in search results. He cautions that if a host charges the service fee, guests may select a property that doesn't display the same charge. He also notes that the way search results are organized is a nightly average so properties will appear the same regardless.