Repeat Guests Are For Suckers #shorttermrental #propertymanagement

1.2K viewsabout 1 month ago0m 55sScore: 80

The Short Term Shop

Growth & Marketing
intermediate
OTA Strategy
Repeat Guests
Revenue Management
Occupancy

Summary

This video challenges the conventional wisdom of focusing on repeat guests, suggesting that hosts are in a "tiny bubble" and should concentrate on attracting new customers who don't even know their rental exists. The host encourages the audience to avoid being overly attached to their property's perceived value and to focus on attracting new customers.