How he turned Arctic Research Centers into a $50M Travel Destination

Summary

This video explores how Adriel Butler built the Borealis Basecamp, a dome-style luxury resort in Alaska, and turned it into a $50 million travel destination. The strategy hinges on creating an unforgettable guest experience tailored to a peer-powered mobile-first generation of international travelers, emphasizing the importance of high-end stays with great value and consistent occupancy, by focusing on the most sought after and unique attraction: the Aurora Borealis.