Airbnb is Putting $500 MILLION to Work to Improve its Image Before Going Public💰

2.5K viewsabout 6 years ago7m 46sScore: 75

Richard Fertig

Growth & Marketing
intermediate
OTA Strategy
Airbnb
Local Regulations

Summary

Richard Fertig discusses Airbnb's new multi-year sponsorship for the Olympics and predicts the company will go public in 2020 through a direct offering. He highlights the strategic benefits of the sponsorship, including brand reputation enhancement and increased host acquisition, despite existing community tensions with short-term rentals. He also emphasizes the alignment of hosting practices with Airbnb's core principles of sustainability, repeatability, and community impact.