Building a brand & short term rental business in Japan w/ Tracey Northcott

Summary

In this podcast episode, Tracey Northcott, founder of Tokyo Family Stays, shares her experience of building a short-term rental business in Tokyo, Japan, as a non-native. She discusses the challenges of navigating regulations, building trust within the community, and the importance of branding. She also emphasizes pivoting during the pandemic and the need to focus on high-quality guests for long-term success.