Delight beats revenue over time #hospitality #propertymanagement

1.1K viewsalmost 2 years ago0m 22sScore: 85

Richard Fertig

Growth & Marketing
intermediate
Guest Reviews
Repeat Guests
Guest Communication
Pricing Strategy
Revenue Management

Summary

The speaker argues that focusing on guest delight leads to increased pricing power, word-of-mouth referrals, repeat business, and higher brand value. He emphasizes that while most people prioritize revenue and treat delight as secondary, focusing on delight will ultimately drive revenue growth.