This should be your purpose for TikTok #shorts

Summary

The purpose of TikTok videos and short-form content is to either drive traffic to your website for immediate sales or to grow your Instagram following. According to the speaker, gaining 40,000-50,000 Instagram followers through a TikTok video is a substantial achievement, potentially worth $2.2 to $2.3 million, based on his own experience and valuation.