Finding the Unique Selling Point of Your Vacation Rental | Lodgify Webinar with Heather Bayer

Summary

This webinar, hosted by Lodgify, features Heather Bayer, expert in short-term rental hosting, discussing how to find and market the unique selling points of vacation rentals by identifying micro-niches, target guests, and developing marketing strategies to reach specific audiences. She recommends finding a niche hosts are truly passionate about, as passion helps fuel content creation and audience engagement.