Airbnb Killed Categories. We Finally Know Why.
Summary
This video explains why Airbnb removed its 'Categories' feature, which allowed users to search for unique stays like treehouses and castles. The removal was due to technical and operational challenges, and the fact that these unique categories were diluting the Airbnb brand by making it harder for users to find standard accommodations. The host argues that by removing these categories, Airbnb is trying to re-focus on its core offering and prevent brand dilution.
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Curated by Learn STR by GoStudioM