Text over Email!

Build Short Term Rental WealthDec 15, 20231m 0s214 viewsScore 75
Growth & Marketing
intermediate
SMS marketing
guest communication
guest experience
booking conversion
STR marketing
M

Summary

AI-generated

This video highlights the significant advantage of using text messaging over email for short-term rental guest communication, citing a 92% open rate compared to email's under 25%. Hosts are encouraged to leverage SMS for personalized guest interactions before, during, and after stays to improve engagement and conversions.

Key insights

  • Personalized text messages sent before, during, and after a guest's stay can lead to better guest connections and higher conversion rates.

Mistakes to avoid

  • Relying solely on email for guest communication can lead to missed messages due to low open rates, hindering effective guest engagement and potentially impacting bookings.

Tools & resources

  • my STR Strplatform

    Some STR management platforms, like 'my STR Str', may include built-in text marketing capabilities for their users.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial