The Facebook strategy that gets me $100K in direct bookings for #airbnb

627 viewsPublished: July 16, 20250m 59sScore: 88
Growth & Marketing
intermediate
Direct Booking
Social Media
OTA Strategy
Guest Communication

Summary

This video details a high-impact marketing strategy using Facebook 'Buy-Sell-Trade' groups to drive direct bookings. By identifying the top 5-10 feeder markets for a destination and actively responding to travelers' 'In Search Of' (ISO) posts, hosts can significantly increase their occupancy and reduce reliance on OTAs like Airbnb and VRBO.

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