our experience with direct booking website and email marketing for short term rental #howtoairbnb
Summary
AI-generatedThis video shares a host's experience leveraging direct booking websites and email marketing to increase revenue for their short-term rental. They discuss using Lodgify for direct bookings and Google Vacation Rentals, and Kit for building an email list for repeat guests, while advising against high-effort social media and blogging.
Key insights
Direct booking websites and Google Vacation Rentals can serve as valuable secondary channels, attracting additional traffic and potential guests beyond primary OTAs like Airbnb and VRBO.
Mistakes to avoid
Overcommitting to extensive social media content creation (e.g., Instagram pages, dedicated blogs) without a clear strategy, as the time and effort may not yield sufficient traffic or bookings to justify the investment.
Tools & resources
Lodgifyplatform
Lodgify is a platform that facilitates setting up a direct booking website and automatically syncing listings with Google Vacation Rentals.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial