These 5 STR Shifts Coming in 2026 (Use These Strategies To Adapt)
Summary
Tim Hubbard outlines critical shifts for the STR industry heading into 2026, including favorable economic changes like lower interest rates and the return of 100% bonus depreciation. He emphasizes the professionalization of the industry, where success relies on mastering local operations, diversifying across multiple booking platforms, and leveraging AI for guest communication and search optimization.
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