- Home
- /
- Videos
- /
- Growth & Marketing
- /
- AIRBNB HOSTS: ASK YOURSELF THIS QUESTION (wake up call)
AIRBNB HOSTS: ASK YOURSELF THIS QUESTION (wake up call)
Summary
Richard Fertig discusses how entrepreneurs need to ask themselves if they would be willing to take their job, because as STR businesses grow, the tasks and roles can shift into things owners aren't passionate about doing. He urges hosts to evaluate the parts of their business they should be outsourcing in order to scale, and hire help by offering good working conditions and a respect for their community members.
Related Videos
More from Growth & Marketing

The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.
Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
Curated by Learn STR by GoStudioM



