Blending Marketing Expertise with a Passion for Hosting: Libby Ross’ Journey

136 viewsPublished: June 18, 202517m 43sScore: 81
Growth & Marketing
intermediate
Co-hosting
Team Management
Guest Communication
Automation
Multiple Properties

Summary

Libby Ross, owner of Co-host Oklahoma and a Hospitable customer with over 40 properties, shares her story of transitioning from a marketing career to full-time STR management. She highlights the significance of having a team that includes cleaners, a supportive manager, and tools like Hospitable. Libby plans to expand to 50 properties by the end of the year and emphasizes the importance of hospitality, systems, and customized guest messaging. She also suggests potential property owners consider what parts of the hosting process they need help with, and to look for co-hosts that align with their values.

Related Videos

More from Growth & Marketing

News article thumbnail
Travel Is Facing a New Test: AI Fragmentation

The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.

3 days ago75
Vrbo’s New Tagline Signals the End of the Ad Wars — and a Bigger Strategic Shift

Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.

3 days ago82
Samsung Browser Users Can Now Access Airbnb Instantly - SammyGuru

Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.

3 days ago75

Curated by Learn STR by GoStudioM