Boost your Bookings with Above the Fold Text: A-B Testing & Engaging Strategies
Summary
This video emphasizes the importance of optimizing the 'above the fold' text on your Airbnb or Vrbo listing, which is the content guests see without scrolling. It also advocates for A-B testing different strategies to see which is the most effective and adjusting your listings every three months to accommodate seasonality and events.
More from Growth & Marketing
Countries are simplifying visa processes to attract Indian tourists, a rapidly growing outbound tourism market. France is offering visa-free airport transit and simplifying visa procedures for students, while Armenia allows visa-free entry for Indian passport holders with valid permits. These developments could indirectly boost STR demand in these destinations.
Airbnb introduces Reserve Now, Pay Later, allowing guests worldwide with moderate or flexible cancellation policies to book without immediate payment. This flexibility, already successful in the U.S., targets group trips and budget-conscious travelers, driven by new data showing demand for flexible payment options in Asia Pacific. This innovation complements existing payment options to boost bookings.
This Skift article highlights Airbnb's experimental airport pickup service, raising speculation about potential future ventures. The platform's expansion beyond accommodations may signal a broader move into travel services, possibly including flights. This could significantly impact the STR landscape by integrating transportation and lodging.
Curated by Learn STR by GoStudioM