CEO of Trivago says Travelers Want Coziness of Airbnb but Predictability of Hotel (my thoughts)

5.2K viewsPublished: November 19, 201911m 39sScore: 75
Growth & Marketing
intermediate
OTA Strategy
Revenue Management
Profitability
Market Research

Summary

Richard Fertig discusses the CEO of Trivago's views that travelers want the coziness of an Airbnb with the predictability of a hotel. He analyzes how the growth in corporate rental arbitrage ventures like Sonder and Lyric have shifted the short-term rental landscape and where individual hosts can still win with character, charm, and improving reliability and communication.

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