EP4 – AI, Automation, and Continuous Improvement

46 viewsPublished: December 29, 202529m 37sScore: 78
Growth & Marketing
intermediate
Automation
Guest Communication
Guest Reviews
Team Management
Multiple Properties

Summary

Paul and Chris from OwnerRez discuss how AI is evolving from a marketing buzzword into a deep operational tool for property managers. They emphasize that the true value of AI lies in deep data access and execution rather than superficial features, highlighting sentiment analysis as a key way to understand guest experience beyond standard reviews.

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