How to Boost Your Direct Bookings (and Stop Paying OTA Commissions)
Summary
AI-generatedLearn how to reduce reliance on OTAs like Airbnb by building a direct booking strategy. This involves establishing a strong website, leveraging social media effectively, and cultivating an email list for sustainable business growth.
Key insights
Social media is a business's shopfront, crucial for attracting guests, especially Gen Z and Millennials who use platforms like TikTok and Instagram before Google searches.
Mistakes to avoid
Over-relying on third-party platforms like Airbnb or Booking.com for all bookings can be detrimental if the platform suspends your listing or changes its algorithm, leading to a loss of revenue.
Tools & resources
StayFiplatform
StayFi is a platform that helps hosts gather an email list, which is crucial for building direct booking channels.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial