How to market to the work from home traveler (Ep.349)

Get Paid For Your PadAug 26, 202036m 14s51 viewsScore 85
Growth & Marketing
intermediate
remote work travelers
extended stays
internet speed
co-working spaces
listing optimization
M

Summary

AI-generated

Learn how to attract the growing 'work from home' traveler segment by optimizing your listing for extended stays. Key strategies include highlighting reliable internet speeds, creating dedicated co-working spaces, and offering discounts for longer bookings.

Key insights

  • A significant portion of travelers are now seeking extended stays (2-6 weeks or longer) as they work remotely, creating a new traveler persona that many hosts are not marketing to effectively.

Mistakes to avoid

  • Not providing concrete proof of internet speed, such as a speed test screenshot, when asked by potential guests can lead to lost bookings, as it's a critical factor for remote workers.

Tools & resources

  • STR Legendscommunity

    STR Legends is a community for 7-figure STR business owners looking to double their profit, offering insights and connections for advanced hosts.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial