How we increased our direct bookings by 250% (and how we'll do it better in 2023)
Summary
Kylee and Steven discuss how they increased their direct bookings by 250% in 2022 and share strategies to improve direct bookings in 2023 by focusing on SMART goals - specific, measurable, achievable, relevant, and time-bound. They use Flodesk for email collection on their website and plan to segment the email list based on where the guests opted in. They plan to add QR codes to their properties linking to valuable offers to guests for collecting emails.
Related Videos
More from Growth & Marketing
The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.
Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
Curated by Learn STR by GoStudioM