How we increased our direct bookings by 250% (and how we'll do it better in 2023)
Summary
Kylee and Steven discuss how they increased their direct bookings by 250% in 2022 and share strategies to improve direct bookings in 2023 by focusing on SMART goals - specific, measurable, achievable, relevant, and time-bound. They use Flodesk for email collection on their website and plan to segment the email list based on where the guests opted in. They plan to add QR codes to their properties linking to valuable offers to guests for collecting emails.
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Curated by Learn STR by GoStudioM