How we increased our direct bookings by 250% (and how we'll do it better in 2023)

Kylee & Steven - Short Term Rental ExpertsJan 31, 20237m 48s18.2K viewsScore 85
Growth & Marketing
intermediate
direct bookings
email marketing
social media strategy
QR codes
landing pages
M

Summary

AI-generated

Learn how to significantly increase direct bookings for your short-term rental business by diversifying marketing efforts beyond OTAs. This video outlines five actionable strategies, including email list segmentation, QR code integration, digital welcome guides, targeted landing pages, and a shift in social media focus.

Key insights

  • Direct bookings increased from approximately 4% to 10% of total bookings for the hosts in 2022 by focusing on driving website traffic.

Mistakes to avoid

  • Sending mixed content in newsletters to both hosts and potential guests dilutes the message and speaks to no one effectively, reducing engagement for both segments.

Tools & resources

  • Flodeskplatform

    Flodesk is a platform recommended for creating beautiful landing pages and executing email marketing campaigns, with segmentation capabilities.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial