Instagram VS. Reality (Promotions)

Levi Kelly ToursMay 10, 20194m 39s1.3K viewsScore 75
Growth & Marketing
intermediate
instagram ads
social media marketing
reach estimation
ad spend analysis
instagram promotions
M

Summary

AI-generated

This video analyzes the actual reach of Instagram promotions compared to estimated reach for $3, $9, and $30 ad spends. Hosts will learn how Instagram's ad performance can vary significantly based on budget, with higher spends often yielding more than double the predicted reach.

Key insights

  • Instagram appears to under-predict reach for higher ad spends ($9 and $30 tested), suggesting that users may get more value for their money than initially projected by the platform.

Mistakes to avoid

  • Relying solely on Instagram's estimated reach for ad campaigns can be misleading, especially for higher budgets, as actual performance may significantly exceed predictions, leading to missed opportunities for greater visibility.

Tools & resources

  • Sony a7iiitool

    The Sony a7iii full-frame mirrorless camera is mentioned as a frequently used tool for content creation.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial