Instagram VS. Reality (Promotions)

1.3K viewsPublished: May 10, 20194m 39sScore: 75
Growth & Marketing
beginner
Social Media
OTA Strategy

Summary

In this video, Levi Kelly shares his experience with Instagram promotions at different budget levels: $3, $9, and $30. He compares Instagram's estimated reach to his actual results, and highlights that the platform tends to underestimate the actual reach, especially with higher budgets, when using automatic settings for promotions.

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