Why buyer persona is so important #airbnb #shorttermrentals #superhost #superproperty
Summary
This video explains the importance of understanding your ideal guest's persona, referred to as 'Wealthy Wendy.' It emphasizes that to attract and cater to this persona, you need to understand their lifestyle, interests, and preferences, not just offer luxury amenities. By aligning your STR with what 'Wealthy Wendy' desires, you can create a more appealing and successful rental.
More from Growth & Marketing
Airbnb's Community Fund supports Yayasan R.O.L.E. in Bali, focusing on waste reduction and women's empowerment through education and training for employment in the hospitality sector. The program also supports environmental stewardship and waste management, aligning with sustainable tourism practices. The donation is a recognition of the work done by the Indonesia Airbnb Host Community.
Starwood Hotels, after a revival, plans to remain a small, intentionally curated brand, focusing on high profitability. CEO Raul Leal highlights the importance of compelling content and experiences, leveraging social media and AI chatbots for discovery. This strategy reflects changing market dynamics and the power of content marketing.
Kayak's new ad campaign overlooks the impact of AI on travel planning, a notable shift as one-third of U.S. travelers now use AI for travel research. The ads focus on traditional booking methods. This missed opportunity may lead to a slower adoption of Kayak's services against competitors leveraging AI.
Curated by Learn STR by GoStudioM