The future of the STR industry with ALTIDO CEO Will Parry (Ep534)

200 viewsPublished: December 26, 202238m 26sScore: 76
Growth & Marketing
intermediate
Multiple Properties
Team Management
Profitability
Property Managers

Summary

Will Parry, CEO of ALTIDO, discusses the complexities of managing a large STR platform in Europe and shares insights into the evolving STR industry with a focus on the importance of profitability, brand value, and adaptability to local markets. He emphasized that while brand matters for long-term scaling, focusing on profitability and service delivery are more crucial in the early stages.

Related Videos

More from Growth & Marketing

Waste Reduction and Women’s Empowerment: Airbnb Supports Yayasan R.O.L.E.

Airbnb's Community Fund supports Yayasan R.O.L.E. in Bali, focusing on waste reduction and women's empowerment through education and training for employment in the hospitality sector. The program also supports environmental stewardship and waste management, aligning with sustainable tourism practices. The donation is a recognition of the work done by the Indonesia Airbnb Host Community.

1 day agoBali, Indonesia75
News article thumbnail
Starwood Hotels’ CEO on Why the Revived Brand Is Staying Small

Starwood Hotels, after a revival, plans to remain a small, intentionally curated brand, focusing on high profitability. CEO Raul Leal highlights the importance of compelling content and experiences, leveraging social media and AI chatbots for discovery. This strategy reflects changing market dynamics and the power of content marketing.

1 day ago65
News article thumbnail
Kayak’s New Ad Campaign Signals a Marketing Dilemma as AI Grabs Share

Kayak's new ad campaign overlooks the impact of AI on travel planning, a notable shift as one-third of U.S. travelers now use AI for travel research. The ads focus on traditional booking methods. This missed opportunity may lead to a slower adoption of Kayak's services against competitors leveraging AI.

1 day ago75

Curated by Learn STR by GoStudioM