Tip #4: How to Get Longer Bookings for Your STRs

Al Williamson - LeadingLandlordJun 27, 20211m 39s46 viewsScore 70
Growth & Marketing
intermediate
Google visibility
direct bookings
SEO for STR
Google Business Profile
backlinks
M

Summary

AI-generated

This video explains the importance of being found on Google for short-term rental hosts. It highlights that Google receives most search traffic and offers actionable steps like optimizing Google Business listings and building backlinks to improve visibility and reduce reliance on OTAs.

Key insights

  • A strong Google presence, similar to a traditional business, is key to attracting guests searching for extended stays.

Mistakes to avoid

  • Being fully reliant on platforms like Airbnb can leave hosts vulnerable; diversifying booking channels through direct marketing is essential.

Tools & resources

  • Marketing School for Extended Stayscourse

    Al Williamson's 'Marketing School for Extended Stays' course offers in-depth strategies for marketing short-term rentals.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial