Webinar Lodgify - Strategie di comunicazione omnichannel nell'extralberghiero

LodgifyNov 10, 20231h 7m289 viewsScore 85
Growth & Marketing
intermediate
omnichannel marketing
customer journey
guest communication
digital marketing
STR branding
M

Summary

AI-generated

This webinar explores omnichannel communication strategies for the short-term rental industry, focusing on understanding the travel customer journey and leveraging various online and offline touchpoints. Hosts will learn how to integrate digital and physical interactions to enhance guest experience, build brand loyalty, and maximize revenue.

Key insights

  • Social media influences 83% of travelers, review sites are checked by 41%, and 61% use search engines for travel ideas, highlighting the importance of a multi-channel online presence.

Mistakes to avoid

  • Failing to provide clear and detailed information about property amenities or services can lead to guest dissatisfaction and disputes, as guests may misinterpret photos or descriptions.

Tools & resources

  • Lodgifytool

    Lodgify offers a 7-day free trial of its property management software, including a channel manager and website builder with booking widgets, to help streamline operations.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial