Webinar Lodgify: Strategie estate 2025: attrai più ospiti e offri esperienze uniche
Summary
In this webinar, Elena Pirò from 7Sundays discusses strategies for attracting more guests to vacation rentals in 2025. The discussion includes optimizing online visibility, enhancing guest appeal, and improving profitability through various tools and techniques, including property improvements, listing optimization, and marketing efforts.
Related Videos
More from Growth & Marketing
The travel industry is facing fragmentation due to tech companies building their own AI-powered travel planning systems. Amazon's Alexa, Meta's new AI model, and Google's Gemini are all entering the space, but their lack of a unified playbook means distribution and visibility for OTAs will be challenging. Hosts should stay informed on how this impacts OTA partnerships.
Vrbo shifts its advertising strategy, moving away from direct competition with Airbnb and focusing on aspirational content and guest expectations. The platform's new tagline, "If you know, you Vrbo," targets a pre-sold audience. Hosts should focus on high-quality visuals and consistent presentation to align with Vrbo's evolving marketing.
Samsung browser users can now access Airbnb listings directly through the browser. This update streamlines the booking process for Samsung users, potentially increasing visibility for hosts. This integration provides a more seamless experience for guests browsing and booking accommodations.
Curated by Learn STR by GoStudioM