Boost Bookings: Email Marketing for Short-Term Rentals
Summary
Bill Faeth explains how to leverage email marketing and automated funnels to drive repeat direct bookings. By capturing guest data via StayFi and utilizing an STR-specific marketing platform like Market My STR, hosts can create 200-day nurture sequences that prioritize local value and storytelling over aggressive sales pitches.
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Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
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Airbnb is incentivizing new hosts with a $750 bonus ahead of the upcoming World Cup, likely to boost supply during the anticipated surge in demand. This initiative aims to increase the number of available listings. New hosts can capitalize on this program to maximize early revenue.
Curated by Learn STR by GoStudioM