Zillow is Sleeping on the Short Term Rental Goldmine
Summary
The video discusses the untapped potential of Zillow entering the short-term rental market by adding a vacation rental button to their website. It suggests that Zillow could charge a monthly or annual fee for hosts to list their rentals on the platform, similar to what Google Vacation Rentals does. The host emphasizes that this would provide hosts with another way to reach potential renters, further underscoring the significance of brand power and market opportunities.
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Curated by Learn STR by GoStudioM