How to get direct bookings & build a brand without Airbnb with Vince Perez
1.4K viewsalmost 5 years ago1h 2mScore: 85
Short Term Sage - Airbnb, Vacation Rental Host
Growth & Marketing
intermediate
direct bookings
branding
OTA independence
marketing strategy
customer retention
Summary
Vince Perez discusses strategies for short-term rental hosts to build a brand and gain independence from online travel agencies (OTAs) like Airbnb. He emphasizes the importance of brand equity, quality control, and customer excellence to drive repeat business and direct bookings, drawing parallels with the hotel industry's approach to brand management.
