How to market and grow a short term rental management company w/ Dana Lubner

Short Term Sage - Airbnb, Vacation Rental HostDec 17, 20201h 6m1.6K viewsScore 85
Growth & Marketing
intermediate
scaling
marketing strategy
branding
operational efficiency
client acquisition
M

Summary

AI-generated

Learn how to scale a short-term rental management company by focusing on marketing, branding, and operational efficiency. Discover strategies for identifying target customers, overcoming growth barriers, and leveraging technology for success, even with limited marketing experience.

Key insights

  • Bringing marketing and SEO functions in-house, or closely managing external agencies by asking detailed questions about backlinks and keyword performance, can lead to better results and cost savings.

Mistakes to avoid

  • Having a blanket 'no pets' policy across all properties might lead to leaving money on the table, as travelers increasingly seek pet-friendly accommodations.

Tools & resources

  • How to Save Your Vacation Rental Businesspodcast

    The podcast 'How to Save Your Vacation Rental Business' features bite-sized advice from advocacy leaders across the country, offering practical guidance for hosts.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial