Keep Calm and Learn to Go Viral with your STR

Summary

This video discusses the importance of psychologically maximizing click potential of your listings by thinking like a marketer and understanding what your customers want to see so you can stand out from other listings on Airbnb. The video also offers an interesting perspective on the Airbnb "algorithm", indicating that it isn't as important as what customer wants and is actively looking for in a listing, in other words it is better to focus on the human side of the equation to create your unique brand and listing, than blindly following the algorithm. The video shows click through rate is 70% which demonstrates success by maximizing click on the listing, even if it is suspended on the Airbnb platform, and has a bad star rating of 4.3/5.