Law of Abundance - Focus on Adding Value

91 viewsalmost 7 years ago2m 4sScore: 75

Al Williamson - LeadingLandlord

Growth & Marketing
intermediate
Revenue Management
Guest Communication
Amenities
Guest Reviews

Summary

The presenter is discussing the second law of abundance which is to provide value instead of services. Adding value could include personal touches like concierge services, being personable with guests, letting them know what to expect, and adding personal tips customized for them as well as addressing pets by name. Value outside of services can lead to more business.