Marriott Homes & Villas: Should Airbnb Hosts Join? (2019)
3.1K viewsabout 6 years ago8m 26sScore: 75
Richard Fertig
Growth & Marketing
intermediate
OTA Strategy
Multiple Properties
Revenue Management
Market Research
Occupancy
Summary
Richard Fertig and Erica discuss Marriott's entry into the STR market with their Homes & Villas platform and its potential impact on Airbnb and VRBO hosts. They suggest hosts diversify and try listing on multiple platforms to increase bookings, noting Marriott's advantage with its loyalty points program and the importance of first-mover advantage on new platforms.
