The Secret to a 65% Repeat Booking Rate with Encinitas Bungalows

HospitableMay 1, 20260Score 92
Growth & Marketing
intermediate
Repeat Guests
Direct Booking
Guest Communication
Multiple Properties
Hospitable
M

Summary

AI-generated

Keith Clarke of Encinitas Bungalows shares how he achieves a massive 65% repeat booking rate by prioritizing high-touch hospitality over total automation. His strategy focuses on personal check-ins for screening, generous policies regarding fees, and building direct relationships to move away from OTA dependency.

Key insights

  • The 'human touch' is a competitive advantage in an increasingly automated industry; guests are more likely to respect the property when they have met the host face-to-face.

Mistakes to avoid

  • Nickel-and-diming guests for every small request; this ruins the 'vacation vibe' and prevents guests from ever wanting to return.

Tools & resources

  • Encinitas Bungalowswebsite

    Keith Clarke's direct booking site used as a reference for branding and direct guest acquisition.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial