Quitting the rat race to start a farm stay experience w/ Todd Heyman

Summary

In this episode of Short Term Sage, Todd Heyman shares his experience of leaving a career as an attorney to start a farm stay in Vermont, emphasizing selling an experience beyond just renting a building. He and his wife use direct bookings, but still leverage Airbnb for brand awareness. The key is offering unique experiences and creating a local network, while understanding local regulations and using helpful software.