What it's like managing vacation rentals in a Orlando w/ Alice Horn
366 viewsover 5 years ago1h 1mScore: 75
Short Term Sage - Airbnb, Vacation Rental Host
Growth & Marketing
intermediate
vacation rental management
Orlando market
niche marketing
family business
COVID-19 impact
Summary
Alice Horn, CEO of My Villa Key, shares her journey in the Orlando vacation rental market. She discusses transitioning from a non-profit background to managing 80 properties, focusing on marketing, adapting to market changes, and the importance of communication and niche targeting, especially during the COVID-19 pandemic.
